Happiness in Hospitality 2022: Why do you work in hospitality?

A survey of the hospitality industry as a place to work. Our fourth annual Happiness in Hospitality report asks one simple question: why do you work in hospitality?

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Overview

In this report, we look at:

• How the industry has changed in the last 12 months
• Why people work in hospitality
• How to attract and retain talent

Key insights

• Passion: People work in hospitality because they love it – 67 per cent cite ‘passion’ as the reason they entered the industry
• Brand: A company’s brand is its biggest recruitment tool – 42 per cent of respondents said they were attracted to their employer because of it
• Inspiring the 25 per cent: a quarter of respondents are unsure whether they will still work in hospitality in 12 months’ time – this report looks at how to keep them

Happiness in Hospitality 2022 is available exclusively to CODE members via the CODE app

Hospitality is built on inventiveness, fortitude, and resilience. It is an industry made up of some of the most hardworking, creative and passionate people, and it is these people who provide the insight and sentiment that helped us form this year’s Happiness in Hospitality report. 

This year, our report considers why people move into the sector, and their experiences within it. To collate it, we conducted our biggest survey to date and asked more than 700 industry professionals why they work in hospitality to glean insight and sentiment from one of Britain’s biggest and most dynamic sectors.

We draw on topics such as diversity and inclusivity, pay, staff retention, career progression, and the perception of hospitality as an industry. From this, we ask experts to provide analysis, with Hawksmoor co-founder Will Beckett, restaurateur and broadcaster Asma Khan, and UKHospitality CEO Kate Nicholls among an unparalleled list of contributors. 

We also offer our own recommendations and solutions as we look to improve wellbeing and wellness in the trade. 

Hospitality has always been vital to economic recovery – in part, thanks to quick, resourceful and exciting jobs, without the need for qualifications – and so a happy industry is needed more than ever.

We hope our annual report proves to be a useful tool for both employers and employees and serves as a catalyst to create positive change within the industry.

Happiness in Hospitality 2022 is available exclusively to CODE members via the CODE app

Don’t work in hospitality? Get in touch with our team