Cooking with Brooklyn

By now, you’ll have seen Brooklyn Beckham gracing our screens with his culinary nous.

First came a bacon, egg, and sausage sandwich. More recently he prepared a fried fish sarnie, combining a fillet of sea bream with a hash brown and a mound of coleslaw. Reports say his new social media cooking series requires 62 staff and costs £70,000 per show.

Brooklyn’s dishes aren’t going to win awards any time soon, but his presence on our online channels is exactly the sort of thing we should be embracing as an industry right now. We’re all acutely aware of a strained workforce. Brooklyn isn’t the answer himself, but he will garner the attention of younger generations, and he might well inspire, even if he’s just putting wedges of protein in between two slices of bread.

‘Brooklyn Beckham’ is a name and face that will appeal to a lot of young people out there. We’ve seen the influence celebrities can yield – if Brooklyn’s food is done in a good way, why not endorse it, even embrace it?

There will be those who criticise, naturally. But hospitality remains a second thought to many in Britain. If Brooklyn can prepare pizza dough, hey, anyone can. We can throw shade – fair enough – but it’s worth remembering that we’re absolutely not his audience. Bored 14-year-olds are.

image: @brooklynbeckham

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