Fans of Korean fried chicken should celebrate Judy Joo’s new site, Seoul Bird, which opens this Thursday (6 August) at Westfield Shepherds Bush. Lead by the renowned Korean-American chef, the restaurant specialises in crispy, double-fried Korean-style chicken. Originally scheduled to open in April, it’s good news that Joo now has the chance to bring the bold flavours for which she is known to Shepherd’s Bush.
Joo has teamed up with friend Andrew Hales to created a menu inspired by her heritage and unique take on Korean soul food. The highlight is the Korean Fried Chicks, brined for 24 hours before being double fried, and served with an Asian slaw of red cabbage, daikon, onion and carrot, tossed in citrus soy dressing.
Guests can pick from whole thighs, wings or tenders, alongside a choice of sauce including spicy Korean BBQ, ranch and sweet soy ginger. Chargrilled chicken is also on offer, alongside a signature burger with fried chicken, soy and gochujang glaze and kewpie mayo. Vegetarians haven’t been forgotten: a portobello mushroom seoul burger with fried onion is available, as well as a selection of Seoul Bowls and sides.
To drink, those looking for the full Korean experience can order bottles of flavoured Soju, Korea’s favourite spirit, as well as iced teas and a selection of cocktails.
The interiors have been designed by Run For The Hill, a design studio from west London, featuring traditional Korean lattice work and concrete Korean-style roof tiles.
To celebrate its launch, every day during opening week Seoul Bird is offering its signature Korean Fried Chicken for £1 between 12pm-1pm. All proceeds from the ‘Power Hour’ will be donated to Only A Pavement Away, a charity who support the homeless, ex-offenders and vulnerable veterans into jobs within the hospitality industry.
“The Korean way of cooking is so generous and hospitable, something that we all need right now” says Joo. “Seoul Bird is my interpretation of true Korean comfort food – we won’t hug you but our food will! I can’t wait to bring my favourite flavours and a big taste of Korea, from shatteringly crunchy fried chicken to warming, spicy gochujang sauces to Westfield!”
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