With event and festival cancellations becoming the norm over the last few months, it’s good news for the capital that London Cocktail Week is going ahead this year. The world’s biggest city-wide cocktail festival will take place in October and will run for the entire month.
The festival’s co-owners Hannah Sharman-Cox and Siobhan Payne have joined forces with brothers Rajbir and Sukhinder Singh to ensure the festival can go ahead. The duo first started the London Cocktail Week in 2010 and to date, the festival has injected millions of pounds directly back into the London hospitality trade.
With a pledge to support the London on-trade, four leading spirit portfolios – Brown-Forman, Diageo, Edrington-Beam Suntory & Moët Hennessy – have committed their support alongside 26 individual brands.
The festival will provide a platform to support small businesses within the trade, hoping to give consumers a renewed reason to get back to some of the capital’s bars and to support bar owners still recovering from lockdown closures.
As such, The Cocktail Village will not run this year, ensuring no customers are diverted away from tbe bars themselves. Instead, efforts will be focused on initiatives such as the £6 cocktail tour, an at-home element and special menus curated especially for cocktail week.
“We feel it is our duty to use our platform and our voice to provide a solid, trusted foundation to support small businesses within our trade, and help get the London bar scene back where it should be” say Payne and Sharman-Cox.
Night Czar for the Mayor of London Amy Lamé adds “London’s bars and pubs are the heart of life in the capital. They are community hubs as well as important local employers, so I’m really pleased that this festival can play its part in rebuilding the hospitality industry in the weeks and months ahead”
For more information, visit London Cocktail Week’s website here
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