Res-tech platform sunday reveals new Order&Pay product

Following a hugely successful first year in operation, the global category leader has secured itself a dominant position within the res-tech sector. Now it looks forward to new functionality and partnerships.

Global Res-tech player, sunday is today announcing a new Order&Pay product, as the company details its exponential growth less than one year on from its UK launch. This latest offering from the brand has been purposefully designed for high traffic establishments, such as bars, foodcourts, festivals and high street eateries and will tap into a marketplace carrying an estimated valuation of £37 billion. Order&Pay will sit alongside sunday’s established pay-at-table solution which caters to service-focused, dine-in restaurants.

Order&Pay will enable customers to quickly and efficiently order through sunday’s low-touch QR code technology, diversifying the brand’s reach and the clientele that their service appeals to. Tapping into the behaviours and desires of an audience that seeks a faster service, omitting waiting times before and after enjoying their meal. sunday’s findings demonstrate that waiting has an overwhelmingly negative impact on this category of customer’s overall experience. A YouGov survey commissioned by sunday end of 2021 revealed that 35% of people said waiting to pay the bill was the least enjoyable part of going out for dinner. Often time-strapped, they prefer to order and pay without distractions, focusing their attention on the rest of their party and maximising dining time.

In less than a year, sunday has established relationships with over 5,000 restaurant partners globally, including prominent UK-based names such as JKS, BrewDog, Berber & Q, Banana Tree, as well as of course Big Mamma restaurants (Gloria, Circolo Popolare, Ave Mario, from sunday founders Victor Lugger and Tigrane Seydoux). Blitzscaling on a global level, the business has rapidly secured a dominant position within the market across five territories – UK, France, Spain, USA and Canada – with further European expansion in the pipeline. Across seed and Series A fundraising the brand has raised $124 million in investment to support their growth and help to meet the overwhelming demand for the product, with investors including notable hospitality businesses. 

Today the platform boasts an active user-base of two million, a number that is steadily growing. Over the last year, sunday has demonstrated its worth to restaurateurs increasing earning potential, tips and table turnover, a huge win for a sector that has faced much adversity over the last two years. This is partnered with rising consumer awareness and confidence in technology, with some restaurants using sunday reporting up to 90% adoption rate from their customers. 

Highlight benefits for restaurant establishments using sunday’s Pay at Table product include: 

·  40% increase in tips since introducing sunday 

·  15% increase in overall basket size since introducing sunday 

·  10% faster table turnover and clients when using sunday 

“Since launching sunday, we’ve been focussed on one thing: enabling customers to enjoy their time on-site. We have successfully achieved this by helping restaurateurs to concentrate on their primary mission – taking care of their customers. Data shows that sunday gives wait staff and diners at least 15 minutes of their time back, so it made sense to introduce this to bars, food courts, fast food restaurants and festivals. From today, customers won’t have to unnecessarily queue at the counter to order. Bettering the experience for customers and wait staff alike.” says Victor Lugger, co-founder and CEO of sunday. 

“With its innovative concept, sunday has become the market leader in just a few months and has established itself in five countries: France, the United Kingdom, Spain, the United States and Canada. The confidence of investors and the incredible potential of the addressable market reinforces our development perspectives”, Christine de Wendel, sunday Co-Founder 

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